Webinar Recording: A Generational Shift in Museum Patronage
Data from Vastari’s Reports on Collecting indicates collectors under 50 are much more investment-driven than their over 50 year old counterparts. Those who currently lend to museums are overwhelmingly in the over 50 category. While young investment-driven collectors stand out as being the most willing to donate and lend to museums, these collectors also frequently describe museums as unapproachable. What does this mean for the future of art patronage? How can museums begin to engage with this younger generation?
This webinar covers:
- The changing nature of museum patronage
- What is the “museum culture” that patrons are supporting with their money, loans or donations?
- The approach-ability of museums as partners and future sources of funding
Lady Alison Myners
Chair of Royal Academy Trust and former Chair of the Institute of Contemporary Arts (ICA)
Founder and CEO KIISA Art. KIISA is a private organisation established in 2018 focusing on Modern & Contemporary African and Diaspora art.
Art collector, art advisor and formerly at Sotheby’s New York
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These events have been generously sponsored by Crown Fine Art, a logistical solutions company providing a global service that spans fine art transportation, installation, storage and everything in between.