Vastari at We Are Museums- Old Friendships and New Partnerships
Last year I attended the We Are Museums conference in Warsaw. I was lucky to win free attendance to the third edition the following year! And that luck turned into a partnership between my company, Vastari and We Are Museums 2015.
Arriving at We Are Museums in Warsaw last year I was greeted by familiar faces of my old colleagues from the art world. But it’s the new relationships that got me even more excited.I found myself amongst young museum professionals sharing ideas on how to use online resources for audience engagement, promotion, curation, collaborations and extending their outreach.Lectures and panel discussions were just part of the program. We were sent to museums with tasks to force ourselves into the shoes of the audience and return to the origin of the reason museums exist - to be there for the visitor. The online campaigns #DigitalRevolution and #MuseumStruck taught us how to bring fun back into the museum space and as a result helped me win a ticket for the 2015 edition of WAM. Last year I attended the We Are Museums conference in Warsaw. I was lucky to win free attendance to the third edition the following year! And that luck turned into a partnership between my company, Vastari and We Are Museums 2015.
And the We Are Museums Award goes to…Marta Olszewska from Vastari!
The Vastari team has attended many conferences since the launch of the company. In many cases the recurring theme seems to be how to deal with the unmentionable yet ever-present funding cuts experienced in most if not all cultural sectors.
The job of a curator has changed in structure and pattern. Curatorial appointments are no longer guaranteed as a lifetime job. In many cases they have become short term contractual positions given on a per-project basis. For museums, this has become a savings strategy yet the result is that museums are seriously understaffed and these curatorial positions filled by one person having to cover more and more tasks under extremely aggressive timelines.
Vastari’s mission is addressing exactly these type of problems. Where there are funding cuts in Europe and the USA, there are huge opportunities in emerging markets. Our technology solutions give curators the chance to expand their network and save time finding exhibits, thus encouraging museum-to-collector and museum-to-museum communication, promoting new exhibition ideas, international collaborations and finding more sponsors.
Most recently, Vastari launched a platform to exchange ready-made exhibitions via VTEN, Vastari Travelling Exhibition Network. This means that curators can use Vastari’s resources to basically build, market and tour their shows worldwide.
This June we are teaming up with We Are Museums in Berlin to introduce VTEN to a broad range of innovative curators. Bernadine Bröcker and myself will be explaining how VTEN can solve more than one problem they are facing, and attendees to the conference will be offered 18 months’ subscription to VTEN for the price of 12.
We know we can get them as excited about the project as we are. Hope to see you all in Berlin this summer.
We Are Museums 2015
30 May- 2 June
me Collectors Room Berlin
For more information please visit: