Behind the scenes, while museum doors were closed in 2020, many problems were being solved. How can the exhibition content be accessible to audiences? How do we reopen safely? What stories are our visitors most interested to hear? How can we best sell our museums’ merchandise online? We will be interviewing Anna Lowe from Smartify about how they helped answer those questions as a digital partner to museums, and what new developments the Smartify team is most excited about in 2021.

Anna Lowe from Smartify

Anna is CoFounder and Director of Partnerships of Smartify, a digital platform that makes museums accessible for a global audience through innovative technology and engaging storytelling. Smartify works with hundreds of museums including London’s National Gallery, the Smithsonian and Austria’s Belvedere Palace. The platform has won numerous awards including the 2019 UN World Summit Award for Culture and Tourism; Most Innovative App at the Mobile World Congress 2018 and three Webby Awards.

In 2019 Anna was appointed a Trustee of the Tate, making her the youngest ever trustee of a UK national museum. Previously, Anna worked as arts officer for the London Borough of Camden and learning at the National Museum of Fine Art, Argentina.


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