An Exhibition Exploring Olivetti's Architecture in Ivrea, Unesco's New Heritage Site
Among many others, the Italian industrial city of Ivrea is now part of the UNESCO World Heritage site as of 1st July, 2018. The meeting by the World Heritage Committee was held in Manama since 24th June under the chair Haya Rashed Al-Khalifa who is the ambassador of Bahrain.
The industrial city of Ivrea is located in the Piedmont region. It was developed in the 20th century as a testing ground for Adriano Olivetti - an Italian manufacturer of typewriters, computers, printers and other such business products. From a small provincial town, Ivrea became a major hub for Italian manufacturing, attracting engineers, designers and factory workers from across the country.
However, the architecture was quite unique for an industrial site. Instead of large tower blocks and grey industrial estates, Olivetti filled Ivrea with bright, avant-garde architecture. Alongside some leading architects, new neighbourhoods were built with abundant green space and small blocks of flats with less than four storeys. The new factory buildings were built almost entirely out of glass so that the workers would be able to view the mountains and valleys and the people would be able to observe the work happening inside the factories. These series of developments took place mostly between the 1930s to the 1960s, reflecting the ideas of the Community Movement (Movimento Comunità).
After an idea by Gianluca Giordano, “OLIVETTI. IMAGES OF AN INDUSTRIAL HISTORY” was created. This exhibition, produced by Expowall Gallery, consists of a series of several dozen photographs showing a unique vision of Ivrea. The attentive eye of the photographer combined with a meticulous postproduction reveals the timeless beauty of an industrial city with a human dimension, where plants and factory buildings are mixed with strictly residential buildings and social service facilities.
More information on “OLIVETTI. IMAGES OF AN INDUSTRIAL HISTORY”, can be found on the Vastari Exhibitions platform here.