Museums must make the case for innovation in easy or in hard times. They must let it be known, loud and clear, that their museum in question is a key player in the betterment of society through the objects it collects and preserves and the meaningful and creative connections they make with those objects. Only through the constancy of fresh interpretation and the ongoing communication of a sense of the infinite possibilities our collections can inspire - combined with respect for traditional inquiry - will museums captivate the creative spirit of its visitors. And every museum must make the case that it is a catalyst to creativity - whether its mission is to celebrate the past or to usher in the future - if it is to survive from hard times into to better ones.

Gertrude Selma Holo, Director, University of Southern California’s International Museum Institute and Fisher Museum of Art, published in Museums ID