Even before the pandemic, immersive experiences seemed to be on the rise. But now as venues look for more flexible content in the ‘new normal’, these large-scale experiences are opening at venues ranging from the Tate in London (Yayoi Kusama) to the Newfields in Indianapolis (Lume) to the American Museum of Natural History (Creatures of Light).

- How do these partnerships work, in practice?

- What about their business model?

- How do you make sure you walk that fine line between exhibition integrity, education, and entertainment?

- What technology, if any, is required?

Vastari interviewed two producers of immersive experiences within the science and art sector about these questions and more.

Carlota Dochao Naveira - Superblue

Associate Director of Sales and Artist Management at Superblue. Carlota works closely with the international group of artists that form the Superblue roster. She supports these artists in all areas of their career, from large-scale public art projects to the development of transformative and immersive artistic experiences. Carlota is a strong believer in the power of art to forge new ways of thinking and doing.

Pilvi Kolk - AHHAA Science Centre

Deputy Director of AHHAA Science Centre. She has been working in the field of exhibitions for more than 17 years. She has curated more than 15 exhibitions, most of them are interactive. She is also responsible for choosing the travelling exhibitions to host in AHHAA. She has a bachelor on art history and master degree in public management. Organising exhibitions is her passion.

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