The new online platform, launched January 2013, improves the communication between curators planning temporary exhibitions and available works currently in private hands.

Inspired by the trend for digitisation of public collections, incentivises private collectors to do the same. But these digital private collections are not visible to the wider world. The amalgamated database of privately owned objects registered to is only accessible to its institutional members: verified and approved museum curators.

The site primarily aims to facilitate communication between private collectors and museum curators for loans to temporary exhibitions. Curators can search through privately owned works that are available for loan, and collectors can rest assured that their works will gain targeted exposure to non-profit institutions rather than the art market.