Cultural exhibitions are also export products
According to Almeida, cultural activities, as well as conventional exports, generate revenues - and also jobs. For this reason, the director of MAPI has been leading diverse initiatives supported by the government to better position Uruguay on the international cultural scene. “There is an international market for exhibitions, museums buy and sell shows amongst each other”, says Almeida. As part of his strategy, MAPI has recently joined Vastari, confident that our platform will enable them to meet potential partners internationally.
The biggest motivation for MAPI to boost their efforts to export their shows came from the success they had with the tour of “Uruguay en Guaraní”. Between 2014 and 2018, the show was exhibited at the Vatican Museums, the Museum of Ethnology Hamburg, the Valencian Museum of Ethnology,the The Archaeological Museum of Alicante, the Russian Museum of Ethnography and the The National Art Museum of China.
According to Almeida, the show was curated ‘accidentally’ after an invitation from the Hamburg Museum to take part in a project called “Latinamerican Autumn”. This was the largest internationalisation project for the institution, the first archeological exhibition that Uruguay exported and the biggest in terms of the time it took to put together. From this experience, MAPI learned firstly that Uruguay has great cultural products to offer, secondly that the world’s museums are interested in them and last but not least, that the export of cultural products is a great business opportunity!
MAPI is also interested in hosting exhibitions from other countries.
The institution feels that Uruguay is seen as a serious country, and that this trust benefits the potential for collaborations between museums internationally and thus generates new jobs and revenues.
We are very proud to welcome onto the Vastari network a museum and a team that share our values and mission, find the MAPI exhibitions fascinating and will endeavour to ensure that through our marketplace many new collaborations will blossom this coming year!